An ice cream/gelato shop can be a good business to start for several reasons. Firstly, ice cream and gelato are popular desserts enjoyed by people of all ages, making it a potentially profitable market. Additionally, with a wide variety of flavors and toppings, there is a lot of room for creativity and innovation, which can help differentiate your business from competitors. Moreover, the start-up costs for an ice cream/gelato business can be relatively low compared to other businesses, and with the right location and marketing strategy, it can attract both locals and tourists, leading to a steady stream of customers. Finally, it can also be a fun and rewarding business to run, as you get to experiment with new flavors and connect with your customers over the shared love of delicious frozen treats.